The Midwest Flourish

What does it take to build a marketing agency that actually makes a difference? In this insightful episode of The Midwest Flourish, host Rick Farrant sits down with John Paff, founder and CEO of Petra Strategic Communication, Fort Wayne Marketing, and Marketing the Midwest. From workforce development to regional branding, John shares how his team has helped economic development organizations, nonprofits, and communities connect with their audiences—using smart strategy, research-driven insights, and creative campaigns. Whether you’re a nonprofit leader, economic developer, or a business owner trying to break through the noise, this episode is packed with takeaways on what it means to market with purpose—and results. Highlighted Topics:
The origins of Marketing the Midwest
Rebranding for regional workforce agencies
Building talent pipelines through youth marketing
Why students say "too long, didn’t read"—and what to do about it
The real definition of a brand (hint: it's not your logo)
When marketing matters most: during uncertainty
Learn more at marketingthemidwest.com #TheMidwestFlourish #MarketingStrategy #EconomicDevelopment #WorkforceMarketing #JohnPaff #MarketingTheMidwest #Branding #CommunityGrowth #ROI #podcast #podcasting #midwest #midwestmade #indiana

On this episode of The Midwest Flourish, host Rick Farrant sits down with Rachel Blakeman, Director of the Community Research Institute at Purdue University Fort Wayne, for a thought-provoking conversation about inflation, economic trends, and the real story behind Northeast Indiana’s workforce. From why data delays matter to whether Indiana is too reliant on manufacturing, Rachel explains how economic realities shape our future—and how leaders can make smarter, more informed decisions. She also unpacks misconceptions about inflation, the role of DEI in economic health, and why not all trends are what they seem. This is a must-listen for community leaders, business owners, policymakers, and anyone who cares about the future of our region. Highlighted Topics: • Is inflation really the enemy? • What economic data can (and can’t) tell us • The power—and limits—of manufacturing in Indiana • Diversifying our economy realistically • Trends that matter more than unemployment rates • Why we need more college grads and skilled trades • The hidden role of DEI in economic mobility Learn more and get involved: https://marketingthemidwest.com #MidwestFlourish #EconomicDevelopment #Inflation #RachelBlakeman #IndianaEconomy #WorkforceDevelopment #DataDrivenDecisions #CommunityResearch #midwest #RickFarrant